The Best A La Carte Wedding Florists in Alpharetta, GA

The Best A La Carte Wedding Florists in Alpharetta, GA

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62 Wedding Florists in Alpharetta, GA

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The Flower Garden Shop 

5.0

  • Starts at $1,500
  • Serves Alpharetta, GA

Weddings are a celebration of love. As humans, we have a deep, primal need for a “village,” a group of people whom we trust to support us. And where would we be without the love of our family and chosen family? It heals us, brings us together, celebrates our differences, and it allows us to keep going when this big adventure gets scary. So when we get together for a wedding, we get to share that love with those we care about. Just like a painter or a poet, those involved in the planning of a wedding are artists hired to create a scene that reflects the love in the space. We would love to be a part of your team!

Awarded Best of Zola
Madi at the Flower Garden Shop was a joy to work with. I gave her some ideas and the general vibe/colors I wanted and she made my meadow wedding dreams come to life. She had amazing ideas to help with cost and still keep my vision intact. She was fast to respond to any of my questions and make changes on the fly. I would absolutely recommend them to anybody looking for florists.
Leigh A., 2 months ago
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Agape' Floral Creations 

5.0

  • Starts at $3,000
  • Serves Alpharetta, GA

Agape Floral Creations started from a true passion of florals that was discovered by the Owner, Natalie when she was going to school for Horticulture. She accomplished the Floral Design Certification in school and is now is the Owner and Lead Floral Designer of Agape' Floral Creations. Agape' is Atlanta based & travels anywhere in Georgia and nation-wide for weddings and events. Agape's style is based around modern floral design with a wild touch. They incorporate seasonal florals and support local farmers to keep up with today's trends in floral design and always incorporating a whimsical touch with bright, bold colors.

Awarded Best of Zola
Agape floral creations did an incredible job with our florals! She worked with us to create the perfect combination of ceremony and reception florals. I gave her a Pinterest vision board, and she made a floral plan that matched our vision of bright flowers and sunflowers. She shows you a plan with the exact types of flowers she plans to use to help you visualize what your wedding day will look like. Not only is she a very talented florist, but she's an absolute sweetheart of a person. 12/10
Jenna Sands, 7 months ago
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Poppy Flowers 

4.6

  • Starts at $1,750
  • Serves Alpharetta, GA

Poppy is blooming all over the U.S. with a dedicated team of floral designers and with a network of more than 800 local florists. As the nation’s fastest growing and largest full-service wedding florist, we are also the leading expert in floral trends. Check out our website for a free report featuring top 2024 wedding floral trends along with inspirational wedding photos from over 1000 venues and real weddings. Founded in 2019 by Cameron Hardesty (previously of UrbanStems and a White House florist alumna), Poppy is a women-led team with a talented network of majority-women designers.

Awarded Best of Zola
One of the most important components to me for our wedding was the flowers. I chose Poppy Flowers because of the look I wanted for the ceremony and reception and with the lower minimum cost required compared to other florists. We went with a pastel theme given we had a spring wedding. I had countless complements on the centerpieces at the reception – they were gorgeous. They were the perfect match for elegant look I wanted. My bouquet and my husband’s boutonniere were also beautiful and what we were expecting. The website was a little glitchy for me in a couple of instances (the IT people had to address the issues) – hopefully they have all of those issues resolved now. Aside from those minor issues, we were very pleased with our decision to go with Poppy. Thank you for providing the gorgeous flowers for our day!
Monica N., 2 months ago
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Flux Floral Design 

5.0

  • Starts at $7,000
  • Serves Alpharetta, GA

Flux Floral Design is a premier Atlanta wedding florist specializing in luxe, seasonal full service floral design. Our style is very bloom-focused with accents of foliage, and we pride ourselves on sourcing only premium blooms for our timeless, bespoke designs. Simply put, we make beautiful flowers for beautiful couples.

Awarded Best of Zola
I absolutely love working with Gerilynn. Her expertise and insight as a florist are invaluable, consistently maximizing the client's budget to bring their vision to life. Her floral designs are nothing short of breathtaking, showcasing her incredible talent and creativity. Gerilynn's attention to detail and dedication to her craft make her an exceptional partner in creating unforgettable events.
Crystal Dailey, 8 months ago
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Morning Glory Floral Design 

5.0

  • Starts at $3,000
  • Serves Alpharetta, GA

We strive to offer our couples a truly custom floral experience with a "farm to table" twist. We prioritize farm grown seasonal florals and suppliers with a focus on ethically sourced blooms. You can entrust us to bring your wedding vision to life from the bridal bouquet to the installation florals. We can accomplish a variety of designs from wildflower weddings to lush romantic garden styles and traditional looks.

Awarded Best of Zola
Morning Glory Floral Design provided outstanding floral arrangements that were exactly what I envisioned for our wedding day. From the moment I first contacted Hannah, her communication was quick, effective, warm, and personal. She went above and beyond to warm up the venue space with the florals, and perfectly matched the arrangements to the print on our wedding invitations that I had sent her. The quality of her work and value was incredible, and I could not have been happier with how everything turned out. I highly recommend Morning Glory Floral Design to any couple looking for a florist that will bring their wedding vision to life.
Jennifer H., a month ago
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Sisu Floral Designs 

5.0

  • Starts at $1,000
  • Serves Alpharetta, GA

At Sisu Floral Design, we pour heart, dedication, and creativity into every couple’s wedding journey. We know how important your love story is, and we’re here to create florals that feel just as personal and meaningful. Whether you’re dreaming of romantic, lush bouquets or modern, bold arrangements, we’ll work closely with you to bring your vision to life. Your love inspires us, and we’re committed to making your big day unforgettable with blooms that perfectly reflect your story.

Awarded Best of Zola
Sisu Florals was an absolute pleasure to work with for our wedding. Her communication throughout the entire process was excellent - She was always responsive, professional, and made sure we were completely satisfied. The quality of her work is top-notch. The bouquets, centerpieces, and other floral arrangements she created for our special day were absolutely beautiful, fresh, and exactly as we had envisioned.
Wale, a month ago
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Sincerely Flowers 

5.0

  • Starts at $1,500
  • Serves Alpharetta, GA

At Sincerely Flowers, we believe your wedding day deserves nothing less than perfection. That’s why we create custom floral designs tailored to your unique vision, ensuring every arrangement tells your love story. We exclusively use farm-fresh flowers grown with little to no chemicals, paired with recycled and sustainable materials, so your celebration is as kind to the planet as it is beautiful. With a low minimum investment of $1,500, we make luxury floral design accessible, and our team of expert Floral Designers is ready to bring your dream wedding to life in all major U.S. cities.

Sincerely Flowers definitely outdid themselves! The flowers for my wedding were absolutely beautiful and so fresh. I was assigned to Abby for my wedding and she was the perfect florist to work with – she really listened to my vision and brought it to life. She met with me, recommended flowers that were not only in season for when I was getting married, but within my budget. Every detail was just right, and the arrangements added so much to our special day. Thank you for making everything so perfect!
Haylee, 2 months ago
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Verdell Florals 

5.0

  • Starts at $1,500
  • Serves Alpharetta, GA

Verdell Florals is your premier destination for exquisite floral arrangements that will elevate your Atlanta wedding to new heights. Our talented team of floral designers specializes in crafting stunning, bespoke designs that perfectly complement your unique vision. From cascading bouquets to breathtaking centerpieces, we use only the finest, freshest blooms to create arrangements that are as timeless as they are elegant. Let Verdell Florals transform your special day into a floral masterpiece.

Awarded Best of Zola
Verdell Florals provided exceptional service for our wedding day. Their communication throughout the planning process was quick, friendly, and professional. The floral arrangements they created were absolutely stunning - the colors and textures were so unique and beautiful. The quality of their work exceeded our expectations, and we were thrilled with the service they provided. Verdell Florals truly helped make our wedding day vision a reality.
Emily P., a month ago
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Eufloria Flower Studio 

5.0

  • Starts at $3,000
  • Serves Alpharetta, GA

Eufloria Flower Studio is a floral design studio based in the Atlanta area. Founder and owner, Catherine Turner, is an Atlanta native with a deep love of our natural environments. She specializes in creating beautiful and lush garden-inspired designs with a strong and intentional focus on using sustainable materials and sourcing locally. Her designs are inspired by the wild and natural environments around her.

Awarded Best of Zola
Working with Catherine and Eufloria was such a pleasure right from the initial call. Catherine created a vision board based on our conversation and really understood my vision. She was kind, flexible, and full of wonderful ideas throughout the process. She even made custom centerpiece hardware to show climbing vines on the reception tables! She really went above and beyond for my wedding and I’m so thankful. Everything turned out more beautiful than I could have imagined! She helped me create a garden theme with a whimsical feel. I’m attaching the few photos I have currently, I’ve been married only a few weeks, but I wanted to make sure everyone knew that she’s amazing as soon as possible! I would give Eufloria 10 stars if I could! If I’m able to edit my review I will add more photos when I have them!
Kelsey W., 3 months ago
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Something Borrowed Blooms 

4.9

  • Starts at $250
  • Serves Alpharetta, GA

Thousands of brides across the United States and Canada have trusted Something Borrowed Blooms to provide the perfect flowers for their wedding day. We offer brides the expensive peonies, delicate ranunculus, out-of-season anemones, and the ever-impossible-to-find-magnolia — all at a fraction of the cost.

Awarded Best of Zola
Just rent the flowers y’all - after getting multiple thousands of dollars in quotes from florists for our tiny dinner party wedding I started to look for other options. SSB had great reviews, in person or zoom consultations and a VERY helpful FB group that helped me pull the trigger even being pretty skeptical that the quality wouldn’t be there. Fast forward to the day I unboxed them and I was floored, some of the petals even FEEL REAL. Don’t know how they do it. Shipping was easy, fast and return labels were in sticker form to just pop back on. Our guests had no idea they weren’t real, especially with our low light reception it was impossible to tell. It was a breezed - we spent about 450 for 9 large centerpieces, bouquet and a few boutonnières for the guys from the Marlowe collection rather than the 2-3k quite well we’re getting from florists here in Atlanta that at the end of the day aren’t sustainable and would have looked the same (at best). Just rent the flowers y’all.
Savy R., 3 months ago
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Flower Moxie – Do-It-Yourself Wedding Flowers 

4.8

  • Starts at $350
  • Serves Alpharetta, GA

In 2013, 8-year wedding veteran Amy McCord Jones realizes she wouldn't be able to afford to hire her own floral services if she was a bride. Then, Amy discovers that there is basically zero help available for DIY brides. No flower recipes. No instructions. No access to florist-grade blooms. Rude. So she launches Flower Moxie! Flower Moxie remains a humble, tucked-away small business out of Oklahoma City. We don’t zoom around on scooters in some fancy high-rise. We stock an average kitchen with canned wine and Aldi chips and listen to true crime podcasts while photographing curvy ranunculus. Join us. There’s cake, hugs, and acceptance here.

Awarded Best of Zola
Making my wedding flowers with my bridal party was so much fun and they turned out beautifully!
Sadie A., 8 months ago
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Wood & Word Blooms, sola wood floral designs (faux not fresh) 

5.0

  • Starts at $1,500
  • Serves Alpharetta, GA
  • Offer

🌹 WE ARE NOT FRESH FLOWER FLORISTS. WE WORK WITH WOOD & FAUX FLOWERS. PLEASE ACKNOWLEDGE THIS IN YOUR REPLY. 🌹 Wood & Word Blooms is run by a Jen Angle, former teacher of 20+ years and specializes in using hand-painted wood flowers along with a faux, dried and preserved florals (nothing fresh here) to bring your wedding vision to life not just for that one glorious day but forever. Besides designing for you, I also offer DIY Wood Flower Experiences to create your wedding florals alongside me in person or virtually and 1:1 sessions to help DIY brides learn to do it themselves.

Awarded Best of Zola
Jen was AMAZING to work with! When it came to flowers for my wedding, I had NO IDEA what I wanted. She was very patient with me and helped talk me through my vision. She gave me flowers to pick from, talked about how big I wanted my bouquet and how much greenery I wanted, and then when I could find colors I liked in swatches, she color-matched the colors I wanted from an inspo pic I found online! She was very professional and patient with me, even when my plans changed or I needed to add to my order.  I am not the best at putting together a bouquet. I am also someone who likes control, especially when it came to planning my wedding. I was thankful that I was able to give Jen the reins, tell her what I wanted, and watch her make my dreams come true. When I first saw my flowers, I was speechless. She truly did make my floral dreams come true, and now I get to keep my bouquet for the rest of my life! A wooden flower bouquet from Jen is the way to go!
Kaylee, 4 months ago
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VIIVI Floral Studio 

5.0

  • Starts at $850
  • Serves Alpharetta, GA
  • Offer

Hello! My name is Sofya and I am a small business owner. I am NOT a larger floral company- what you see is what you get. You will have time to connect and build a relationship with me and I who will be there with you during your wedding day. Although I am not your typical neighborhood florist, my prices are still average but I create luxury with my skills. Minimal investment for full service wedding start from $3000 A-la-carte service minimum investment start from $500 I will be glad to make your wedding beautiful and magical!

Awarded Best of Zola
From the moment we first spoke with Sofya at VIIVI Floral Studio, we knew we were in good hands. Her proactive communication style and attentive, professional demeanor immediately put us at ease. When it came to the floral design for our wedding, Sofya's good taste, beautiful creations, and creative vision exceeded our expectations. She provided thoughtful ideas on how to use the flowers in multiple ways throughout our special day, guiding us seamlessly through the process. The venue staff was thrilled to work with Sofya and even reached out to us afterward to rave about how amazing it was collaborating with her. Our flowers looked absolutely stunning, even better than we had imagined, and our guests couldn't stop complimenting the beautiful and impeccable work. We're so grateful to Sofya and the team at VIIVI Floral Studio for helping make our wedding day perfect.
Tabita P., 3 months ago
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Ivy and Sterling Florals 

5.0

  • Starts at $5,000
  • Serves Alpharetta, GA

We know you’re busy. You’re working or you’re in school. Planning a wedding is stressful as it is without juggling planning with your busy schedule. Plus there are so many flowers and colors! How does anyone choose? Let us plan it for you. Give us your colors and your vibe and we will use our flower knowledge and resources to curate a range of flowers for you to choose from. We do the research and you get to relax.

Awarded Best of Zola
Ivy and Sterling Florals were an absolute pleasure to work with for our wedding. From the very beginning, their communication was quick and responsive, and they were always focused on doing whatever they could to make us feel happy and confident. On the day of the wedding, Ellen worked tirelessly to ensure that the florals were absolutely stunning - the bouquets, centerpieces, and ceremony arch were all beyond our expectations. When a few minor obstacles came up outside of our control, Ellen handled them seamlessly and kept us calm. We were so grateful for her hard work and dedication, and our wedding day was made even more special thanks to the beautiful flowers they provided. We highly recommend Ivy and Sterling Florals to any couple planning their big day!
Carson M., 11 days ago
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Avenue Design Studio 

4.9

  • Starts at $6,500
  • Serves Alpharetta, GA

ALMOST SOLD OUT FOR 2025!! Avenue Design Studio is a travel wedding and special event florist, based in the Florida Panhandle and cover the entire East Coast! We have brought beautiful arrangements to our brides since 2015 and are looking forward to continued success in helping our couples make beautiful memories.

Awarded Best of Zola
Avenue Design Studio was an absolute pleasure to work with for our wedding. From our very first conversation, their communication style was quick, friendly, and collaborative - they were truly invested in bringing our vision to life. The quality of their work was exquisite, with beautiful and tasteful floral arrangements that exceeded our expectations. They went above and beyond to fully capture our ideas and turn them into reality, using lush, complementary flowers to create moments of beauty throughout both our ceremony and reception venues. We enjoyed each conversation with them and always felt confident they would meet our needs, but they somehow managed to surpass them. Even the bridal party flowers were true works of art. We cannot recommend Avenue Design Studio highly enough.
Stewart M., 3 months ago
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Lush Design Studio 

5.0

  • Starts at $2,000
  • Serves Alpharetta, GA

At Lush Design Studio, we create environments that feel true to who you are. Whether you want a large floral installation or simple candles and greenery, together we tailor your celebration to the last magical detail. Our ultimate goal is to bring your vision to life!

Awarded Best of Zola
I loved working with Bethany at Lush Design Studio for our wedding! She was so easy to communicate with and responsive to my feedback and questions! Her talent and creativity far exceeded any expectations - she truly understood my vision and brought it to life in the most beautiful way. One of our favorite touches was her idea to add fresh lemons to the tables, which everyone raved about. She also had a gorgeous and fun selfie welcome mirror sign that was a huge hit with our guests as well. I would highly recommend Lush Design Studio to any couple looking for a florist who is both incredibly talented and a joy to work with!
Ariana, 4 months ago
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Bloom Culture: Do-it-yourself Wedding Flowers 

5.0

  • Serves Alpharetta, GA

A common misconception about Bloom Culture is that we are telling people they SHOULD DIY their wedding flowers… when in reality we are telling people they CAN DIY their wedding flowers… if they want to. With Bloom Culture you can create you own wedding flowers with Confidence. We help you get creative, stay in-control of your wedding budget, and enjoy the most beautiful wedding flowers. We have pre-made DIY Flower Collections or you can get a custom design with our FREE online quote or chat with us one on one for more guidance!

Awarded Best of Zola
Bloom Culture: Do-it-Yourself Wedding Flowers was an absolute pleasure to work with for our wedding. From the very first inquiry, their communication was prompt, kind, and professional. They answered all of my specific questions with personal responses, making the DIY flower process so easy and stress-free. The quality of their work was consistent, thorough, and truly showed how much they cared about making our day special. We saved so much money going the DIY route with Bloom Culture, and it allowed us to create so many wonderful memories putting the arrangements together with our wedding party. I highly recommend Bloom Culture to any couples looking for a reliable, affordable, and caring florist for their wedding. I wanted to do my own flowers to honor my grandmother who was a florist. She passed a few months before the wedding and I just know she would have absolutely loved it and we got to honor her in this way.
Madden H., 3 months ago
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Flowers by Daria 

5.0

  • Starts at $2,500
  • Serves Alpharetta, GA

Hi, I'm Daria, the founder of Flowers by Daria. I trained in Europe, where I developed a love for creating floral designs that reflect the beauty and freedom of nature. From romantic French arrangements to vibrant Spanish styles with fruits and bold colors, I’m passionate about crafting unique designs that bring your vision to life. Let me help you fall in love with flowers just as much as I do! I'm here to answer any questions and make your wedding truly unforgettable.

Awarded Best of Zola
Had to give a shoutout to Flowers by Daria. Their work made our video shoot look amazing. The flowers popped on camera and the bride loved her bouquet—it showed in every shot. Really made our day filming easy with such beautiful scenes.
Michael videography, a year ago
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Silk and Vine 

5.0

  • Starts at $8,000
  • Serves Alpharetta, GA

Ina is the floral designer of Silk and Vine. The idea of pursuing her passion came after moving and starting a new life on the east coast. Her goal is to bring light, airy, thoughtful and organic floral design to any event, and create a beautiful atmosphere for gathering. Silk and Vine currently services SC, CA, NJ, NY and beyond!

Awarded Best of Zola
Ina with Silk and Vine was the florist for my wedding and I would 100% recommend hiring her. From the initial meeting to planning, florals were not a stress factor, due to Ina’s intentional and thorough planning process. She listened to me as a client and implemented her professional expertise and artistic vision to bring my dreams to a reality. Ina is reliable and responsible and truly makes the experience blissful and fun! Not only did ina do my florals, but also assisted with candles and gave her opinion on other aspects of the wedding regarding the overall aesthetic and style. Overall, not only was my experience wonderful but the florals were jaw dropping beautiful. Silk & Vine will make your day a true dream!
Olga Z., 5 months ago
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Camellia's Florals & Events 

4.8

  • Starts at $2,500
  • Serves Alpharetta, GA
  • Offer

Growing up in Atlanta, I discovered a love for flowers & event design at a young age. I believe that every event is special, I strive to bring my clients visions to life and curate designs that exude creativity for a unique experience guests will never forget. Specializing in what we call Garden Style Florals with a Twist, we provide uniquely crafted floral arrangements & event designs that enchant and delight with every bloom for an unforgettable experience that people will not stop talking about.

Camille at Camellia’s Florals absolutely killed the flowers for my maternity shoot and baby shower. I sent her a few inspiration pics and some loose color guidelines, and she took my vision and blew it out of the park!! Way better than any of my expectations. She uses the most unique, cool flowers that much such a statement. Also the kindest, easiest vendor to work with. Truly goes above and beyond.
Sarah Parker Beauty, 8 months ago
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Pick A Bloom-Preserved & Dried Florist-Shipped Nationwide 

5.0

  • Starts at $350
  • Serves Alpharetta, GA

Pick a Bloom was founded on love and laughter in small-town Surry, Virginia by us, a mother daughter duo, who wanted to see our vision of fresh flower alternatives bloom to life. We work primarily with 100% REAL preserved and dried flowers and foliage.

Awarded Best of Zola
We are so happy with the way out flowers turned out for our wedding day. Paula and Samatha were such a joy to work with! We sent them our color pallet and ideas, which they were able to replicate and make it our own unique array of flowers. They provided great service with sending samples of their dried/preserved flowers and also a flower swap that we had to do. Would recommend for you occasion!
Tayler S., 4 months ago
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🌸🖤Gothic Wedding Bouquets🖤🌸 

5.0

  • Starts at $9
  • Serves Alpharetta, GA

At Gothic Wedding Bouquets, we specialize in creating reasonably priced Gothic, Alternative, Unique, Themed, Pagan, and any idea you have, wedding decor. Our offerings include bridal bouquets, boutonnieres, centerpieces, floral arrangements, and arch decor.

Awarded Best of Zola
Stacy at Gothic Wedding Bouquets exceeded all my expectations! I requested a bouquet that would match my wedding cape without seeing it in advance, and it was flawlessly designed. Stacy was wonderful to work with—kind, professional, and attentive. The shipping was super quick, and the personal touches included with the bouquet made my day. The craftsmanship is impeccable, and I’m thrilled that the flowers are artificial, so I can enjoy this beautiful piece for years to come. Highly recommend!
Kelsie S., 12 days ago
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Anthology On Main 

5.0

  • Starts at $2,000
  • Serves Alpharetta, GA

For general inquiries, please visit my website. Anthology On Main is an alternative paper florist, specializing in flowers handmade from book pages! Although my business is based in Kansas, I ship flowers all over the US! I handcraft your wedding flowers from the pages of your favorite books, using your favorite flowers (no matter the season) and in your choice of colors! We'll work together to create truly unique keepsakes from one of the biggest days of your life. As a cherry on top, my flowers don't require any preservation after your wedding day and will last for decades to come!

Awarded Best of Zola
I contacted Katie 5 years ago to order a custom bouquet and boutonniere for my literary themed wedding that took place in the KC Public Library. From the first conversation I knew I had made the right choice. Katie was communicative, enthusiastic, and lovely during the entire exchange. I still have my flowers displayed in my home and they’re a beautiful memento of such a special day!
Lee B., 3 years ago
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Flori Weddings 

5.0

  • Serves Alpharetta, GA

At Flori, our pledge is to produce exquisite florals, create classic wedding designs, and provide bespoke planning & coordination. We work closely with our couples to make sure that every detail meets their expectation to ensure them the wedding day of their dreams.

The most professional and kind!! Made sure the whole time during our wedding planning process that I personally was fine and loving how everything was coming together! I’ve been a part of many weddings and the planners weren’t really involved with bridesmaids or talked to us but she took care of all of my girls!! She has the best recommendations and hit the spot on all of my Bridgerton wedding theme needs/wants!! It was so amazing working with her since I personally know Samantha, it was such magic! She made our dreams come true and our wedding was a breeze!!!
Taylor M., 8 months ago

Location flexible? Discover florists near Alpharetta, GA

About wedding florists in Alpharetta, GA

What's the average price range for florists in Alpharetta, GA?

There are a number of different factors that influence the total cost of a wedding floral package, including the type of flowers you're using, the size of your bridal party, and amount of floral decorative elements at your wedding (don't forget gorgeous extras like ceremony arches). In Alpharetta, GA, bouquets range from $100 to $2,000. Centerpieces typically range from $100 to $2,000. The minimum price for florists often takes into account the amount of effort and time required to pull together the creations.

Which are the most popular florists in Alpharetta, GA?

Some of the most popular florists in this area include Flower Moxie – Do-It-Yourself Wedding Flowers, The Faux Bouquets and Something Borrowed Blooms.

What questions should I ask when booking a wedding florist?

Florists offer a range of different services that you'll want to ask about before you book. For example:

  • Do they offer rentals of structures and additional decor?
  • Can they create mockups or sample arrangements?
  • Will they assist with flower preservation if that's something you're interested in?
  • Is breakdown/cleanup included in the package?
  • What types of florists are in Alpharetta, GA?

    What other Alpharetta vendors will I need?

    What other florists are nearby?

    What other wedding services are nearby?