The Best Wedding Florists in Gainesville, NY

The Best Wedding Florists in Gainesville, NY

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44 Wedding Florists in Gainesville, NY

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LuxeStemDesign 

5.0

  • Starts at $1,000
  • Serves Gainesville, NY

Hi there! Im Tatyana, the owner and designer of Luxe Stem Design. I love having this creative outlet where I can use my passion and talent to help the every day bride. I aspire to bring elegance and the luxury feel to every design. Im so glad you're here! Feel free to reach out and chat!

LuxeStemDesign was an absolute pleasure to work with for our wedding. From the very beginning, they were incredibly easy to talk to and very understanding of our vision and budget. They were attentive to every detail, responded quickly to all of our questions, and executed the floral design with precision. The bouquets, centerpieces, and sweetheart table arrangement they created were stunning and truly brought our wedding day to life. We couldn't have been happier with the quality of their work and the value they provided. I would highly recommend LuxeStemDesign to any couple planning their special day.
Evelina A., 2 months ago
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Flower Moxie – Do-It-Yourself Wedding Flowers 

4.8

  • Starts at $350
  • Serves Gainesville, NY

In 2013, 8-year wedding veteran Amy McCord Jones realizes she wouldn't be able to afford to hire her own floral services if she was a bride. Then, Amy discovers that there is basically zero help available for DIY brides. No flower recipes. No instructions. No access to florist-grade blooms. Rude. So she launches Flower Moxie! Flower Moxie remains a humble, tucked-away small business out of Oklahoma City. We don’t zoom around on scooters in some fancy high-rise. We stock an average kitchen with canned wine and Aldi chips and listen to true crime podcasts while photographing curvy ranunculus. Join us. There’s cake, hugs, and acceptance here.

Awarded Best of Zola
We were on a strict budget for our wedding. I knew that florals would be the best way to save on some of the huge wedding costs. I found out about Flower Moxie from googling where I would get wholesale flowers. I was immediately hooked once I saw the flower options, tutorials, and worksheets to help plan out my special day. I am very big on organization, and this website had resources for every step of the way. I found the perfect combination of flowers for my boho wedding. I ordered the flowers about 2 months before our big day. It was a destination wedding, so I was checking into our airbnb on the day the flowers were arriving. I had them scheduled to be delivered at the Fedex holding center near by. I thought the company only used Fedex shipping based on my research. I went into full panic mode when I saw the flowers had been shipped by UPS. I immediately called UPS and Fedex, and to be honest I was stunned at the behavior on the other side of the phone. The flowers were still in transit, and no one would help me with rerouting. I called Flower Moxie to see if they could change things on their side as they were the sender. Luis answered the phone and it felt like I finally had someone looking out for me. I had already spent 4 hours on the phone with the shipping companies and gotten nowhere. Luis said he was on it and not to worry. I ordered enough flowers for 18 centerpieces, 70 bud vases, 8 bouquets, and 1 flower arch. Needless to say, it was quite the ordeal to reroute everything. Over the next 48 hours, Luis kept in constant contact with me about the progress of the shipment. I know I was on the phone for at least 6 hours with this ordeal, and I wouldn't be surprised if he had spent about 15 hours talking to UPS, Fedex, florists, and customs to get me my flowers. He made me feel calm and taken care of. Everyone was coming to me with questions and concerns the entire wedding week, and I can't express how it felt to have someone have my back, and take an extremely big tasks off my plate. I would absolutely recommend this company for DIY brides. And I hope this review is seen by Flower Moxie to highlight an outstanding employee with excellent customer service. In an age when it takes time and multiple attempts in order to talk to a person on the phone, I am so appreciative of the effort that was given by Luis for my wedding day. He made me feel like it was an important event for him too. Thank you Luis for making my wedding dreams come true! My sister also mentioned you in her MOH wedding speech. We were all impressed :)
Lisa T., 24 days ago
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Wood & Word Blooms, sola wood floral designs (faux not fresh) 

5.0

  • Starts at $1,500
  • Serves Gainesville, NY
  • Offer

Wood & Word Blooms is run by a Jen Angle, former teacher of 20+ years and specializes in using hand-painted wood flowers along with a faux, dried and preserved florals (nothing fresh here) to bring your wedding vision to life not just for that one glorious day but forever. Besides designing for you, I also offer DIY Wood Flower Experiences to create your wedding florals alongside me in person or virtually and 1:1 sessions to help DIY brides learn to do it themselves.

Awarded Best of Zola
Jen was AMAZING to work with! When it came to flowers for my wedding, I had NO IDEA what I wanted. She was very patient with me and helped talk me through my vision. She gave me flowers to pick from, talked about how big I wanted my bouquet and how much greenery I wanted, and then when I could find colors I liked in swatches, she color-matched the colors I wanted from an inspo pic I found online! She was very professional and patient with me, even when my plans changed or I needed to add to my order.  I am not the best at putting together a bouquet. I am also someone who likes control, especially when it came to planning my wedding. I was thankful that I was able to give Jen the reins, tell her what I wanted, and watch her make my dreams come true. When I first saw my flowers, I was speechless. She truly did make my floral dreams come true, and now I get to keep my bouquet for the rest of my life! A wooden flower bouquet from Jen is the way to go!
Kaylee, a month ago
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Kishmish Event Stylist 

4.6

  • Serves Gainesville, NY
  • Offer

Hello everyone! My name is Mishall (Kishmish) I am the owner of Kishmish Event Stylist. I want to make sure everyone has a beautiful wedding day no matter the budget. We all know a wedding is a very important milestone and an event that everyone always dreams of. I would love to help every bride and groom turn their dream into reality.

Awarded Best of Zola
I recently had the pleasure of working with Kishmesh as a photographer at a wedding, and I was thoroughly impressed. Kishmesh's floral arrangements were stunning and meticulously crafted, providing the perfect backdrop for beautiful photos. Their attention to detail and creativity truly enhanced the event. Kishmesh's professionalism and seamless coordination made the day run smoothly, allowing me to capture every moment effortlessly. Highly recommend their services!
Rashaad Williams, 5 months ago
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Forever Blooms 

5.0

  • Starts at $50
  • Serves Gainesville, NY

As a special event florist my mission is to create original, quality, lasting keepsake florals, which reflect the beauty and eternal love that they help celebrate. Everything from first contact to completion is done solely through me. Yep, I’m a one-woman show. I love having personal interactions with all my clients and customers. Creating something truly unique for you is my greatest passion. Whether you are set on an inspiration picture, need me to take creative reign or anything in between, I desire to join you in the venture for the perfect finished product.

Awarded Best of Zola
I showcase Forever Blooms bouquets in my store for brides to carry when choosing their wedding dress. Everyone always raves about how beautiful they are plus how awesome it would be to keep your bridal bouquet after the day is done! I also love the service she provides and her willingness to always try new things not only for her customers but her business!
Emily, 3 years ago
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Bloom Culture: Do-it-yourself Wedding Flowers 

5.0

  • Serves Gainesville, NY

A common misconception about Bloom Culture is that we are telling people they SHOULD DIY their wedding flowers… when in reality we are telling people they CAN DIY their wedding flowers… if they want to. With Bloom Culture you can create you own wedding flowers with Confidence. We help you get creative, stay in-control of your wedding budget, and enjoy the most beautiful wedding flowers. We have pre-made DIY Flower Collections or you can get a custom design with our FREE online quote or chat with us one on one for more guidance!

Awarded Best of Zola
We worked with Bloom Culture for our wedding and the process was easy and fun! Alison created beautiful flower recipes that were exactly what I pictured. The tutorial videos make the assembly process easy to follow and it was a lot of fun customizing the bouquets to my liking while using the flower formulas as a guide. The flowers were delivered in great condition and the flower guide helps you organize everything to make assembly easy. All you need are a few helpers and you are able to save a lot of money on flowers! I highly recommend Bloom Culture for DIY floral arrangements.
Lauren H., a year ago
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Silk and Vine 

5.0

  • Starts at $8,000
  • Serves Gainesville, NY

Ina is the floral designer of Silk and Vine. The idea of pursuing her passion came after moving and starting a new life on the east coast. Her goal is to bring light, airy, thoughtful and organic floral design to any event, and create a beautiful atmosphere for gathering. Silk and Vine currently services SC, CA, NJ, NY and beyond!

Awarded Best of Zola
Ina with Silk and Vine was the florist for my wedding and I would 100% recommend hiring her. From the initial meeting to planning, florals were not a stress factor, due to Ina’s intentional and thorough planning process. She listened to me as a client and implemented her professional expertise and artistic vision to bring my dreams to a reality. Ina is reliable and responsible and truly makes the experience blissful and fun! Not only did ina do my florals, but also assisted with candles and gave her opinion on other aspects of the wedding regarding the overall aesthetic and style. Overall, not only was my experience wonderful but the florals were jaw dropping beautiful. Silk & Vine will make your day a true dream!
Olga Z., 3 months ago
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Pick A Bloom-Preserved & Dried Florist-Shipped Nationwide 

5.0

  • Starts at $350
  • Serves Gainesville, NY

Pick a Bloom was founded on love and laughter in small-town Surry, Virginia by us, a mother daughter duo, who wanted to see our vision of fresh flower alternatives bloom to life. We work primarily with 100% REAL preserved and dried flowers and foliage.

Pick A Bloom was the perfect florist for our wedding day. From the very beginning, their communication was fast and responsive, which put us at ease during the planning process. The floral arrangements they created were absolutely beautiful and high quality, perfectly matching the vision we had for our special day. We were thrilled with the exceptional service and value that Pick A Bloom provided, and would highly recommend them to any couple looking for a talented, professional florist.
Skylar H., 13 days ago
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Evergreen Botanical Studio Flower Preservation 

5.0

  • Serves Gainesville, NY
  • Offer

We specialize in vibrant and dynamic 3D flower preservation, transforming your wedding flowers into beautiful pieces of art. Maintaining close to original color and shape of your flowers, laid out in our Evergreen signature style and displayed in custom made wood shadow boxes brings a new modern look to flower preservation. Visit our webpage and instagram to learn more about our work. Please reach out directly at our website to inquire that your date is available. We kindly suggest to book as soon as you can as we are a limited capacity studio and can only take in a certain number of customers per month.

My husband and I decided to have an intimate micro-wedding with 12 other people in June of 2024, and organized just about everything ourselves, including the flowers. As part of the planning process, we sought out a preservation artist who could freeze this element of our wedding forever in time. I found Jackie of Evergreen Botanical Studio and her 3-D preservation style matched exactly what I was looking for, so we booked our date with her as soon as we could. She was the PERFECT choice. She took my crazy wild bouquet, my grandmother’s handkerchiefs that wrapped the stems, all the extra flowers from the arrangements, and even some delphinium from her own garden (because she's such an angel and took pity on me that mine didn’t quite survive), and created a work of art that takes me directly back to my wedding day and reminds me of all the amazingness that unfolded. AND she crafted the most wonderful little memento for my Mom, that was completed in time to gift for her 50th wedding anniversary, just months after our event. Jackie was so easy to work with, providing detailed instructions for packaging and shipping the flowers from the Midwest, eased my worry by confirming as soon as she received them, and gave a timeline and explanation of how the whole preservation process works. It seems like magic that the flowers in the finished product look just as they did on the day of our wedding. There is something extra special about the care and artistry that she applies to each and every project she works on. You can feel the passion for her craft shining through, from the vibrant colors and clever composition to the expertly homemade frames. This was an important part of our wedding budget, and we are so glad we made the investment, not only as an extra special keepsake but also to support a fellow artist and small business owner. You won’t be disappointed making the same choice!
Morgan, 6 days ago
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🌸🖤Gothic Wedding Bouquets🖤🌸 

5.0

  • Starts at $9
  • Serves Gainesville, NY

At Gothic Wedding Bouquets, we specialize in creating reasonably priced Gothic, Alternative, Unique, Themed, Pagan, and any idea you have, wedding decor. Our offerings include bridal bouquets, boutonnieres, centerpieces, floral arrangements, and arch decor.

Gothic Wedding Bouquets provided exceptional floral services for our wedding day. From the moment we reached out, their communication was prompt, clear, and personable. They listened closely to our vision and created a fun, unique, and professional floral package that perfectly captured our style. The bridal bouquet was absolutely stunning, and the hair comb and boutonnière they made were the perfect finishing touches. Gothic Wedding Bouquets went above and beyond to ensure our flowers were a highlight of our special day. We highly recommend their services to any couple looking for quality, creativity, and top-notch customer care.
Alexa N., 7 days ago
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Anthology On Main 

5.0

  • Starts at $2,000
  • Serves Gainesville, NY

For general inquiries, please visit my website. Anthology On Main is an alternative paper florist, specializing in flowers handmade from book pages! Although my business is based in Kansas, I ship flowers all over the US! I handcraft your wedding flowers from the pages of your favorite books, using your favorite flowers (no matter the season) and in your choice of colors! We'll work together to create truly unique keepsakes from one of the biggest days of your life. As a cherry on top, my flowers don't require any preservation after your wedding day and will last for decades to come!

Awarded Best of Zola
We were thrilled with our flowers from Anthology on Main! Katie is a true artist. Her suggestions were excellent and workmanship beyond belief. The entire order was perfect. My beautiful bouquet sits in a vase on my desk and I still enjoy it every day.
A, 3 years ago
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Pretty Posh Events 

5.0

  • Starts at $8,000
  • Serves Gainesville, NY

Pretty Posh Events is a boutique event planning and design company, serving mainly the tri-state area. Owner Abby’s love for fashion and all things design, along with her passion for creative expression led to the creation of Pretty Posh Events. After years of designing and coordinating events for friends and family, Abby decided it was time to turn this passion into a business.

It was such a pleasure to work with Abby and Pretty Posh Events! Abby was our month of coordinator/ florist for my backyard wedding ceremony in July 2023. As an out of state bride, Abby worked with me over the phone and email throughout the planning process to design the event, and worked around my schedule to visit the sight. Abby had such a great vision for my grandma's backyard (the venue) and assured us throughout the process that it would come out beautifully...and it sure did! Every detail was well-thought out and unique to us. She recommended other vendors (B&B party rentals), as well as had connections through friends. Specifically, she worked with a graphic designer to create stunning metallic menu cards, and wrapped the bar in our wedding stationary. I look forward to working with Abby again for future events!!!
Nina S., a year ago
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Moonrise Floral Design 

5.0

  • Starts at $2,500
  • Serves Gainesville, NY

My passion for floral design began in 2013. I had just moved to Memphis, TN to participate in a sustainable farming program. Working alongside flower farmers, I grew an immense appreciate for the beauty of flowers. For me, designing is like painting with flowers. Working with my clients to see that their vision comes to fruition is very important to me, as I know that planning a wedding can be stressful. Booking with me is clear and concise, and I promise that you will not have to stress about your flowers; my team and I will take extra care to ensure that your designs come to fruition.

We are so happy we had Meggan as our florist! She was great to work with throughout the planning process. Meggan was always just a phone call or email away and listened to any ideas we had, took our inspiration photos into account, included her own ideas and expertise, and nailed our vision overall. I received many compliments on my cascading bouquet as well as the bridesmaid's bouquets. On our wedding day, we had to adjust the ceremony location at the last minute due to rain and no longer had an arbor to use. Meggan was flexible and creative and you’d never know that we had to change the original plan for the ceremony florals. It was awesome to have an a-la-carte option and her pricing is very competitive for her quality of work. We highly recommend Moonrise Florals!
Ary C., 2 months ago
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Sarcasm & Sunshine Designs Flower Preservation 

5.0

  • Starts at $250
  • Serves Gainesville, NY

Sarcasm & Sunshine Designs is comprised of two friends, turned business partners. We worked together for several years planning events and weddings, so we have a shared love of sparkle, flowers, coffee, and making beautiful memories! We couldn't think of a better way to celebrate our growth as friends, mothers and confidants, than to combine our creativity and passions to create one of a kind items to brighten the days and lives of others. Our business, our products, and our partnership is all about balance, Contessa is the Sarcasm, Danielle is the Sunshine. Some days, we switch roles, but we think life is better with both!

Having my wedding flowers preserved was extremely important to me. To be able to keep something perfectly preserved that was so beautiful on my special day is unreal. Danielle is the kindest and easiest person to work with. She gets back to you within seconds and listens to any and every crazy request I had. Along with a tray, wine stopper, ornament, and book mark, Danielle was able to take part of my Mother’s wedding dress (that was wrapped around my bouquet) and preserve it in a jewelry box with my flowers. Let me tell you, the reaction my mom had on her face when I gave her that jewelry box was indescribable. If you are ever second guessing preserving your wedding flowers, this is your sign to do it. You won’t regret it! Sarcasm and Sunshine’s work is impeccable and I hope that others are able to have their flowers preserved with such care and precision as I was able to have mine.
Natalie L., 2 years ago
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Erin McDonald Co 

5.0

  • Starts at $3,500
  • Serves Gainesville, NY

Erin Patrick McDonald With over 30 years experience designing events and interiors,he’s had the pleasure to design events throughout the United States as well as globally in locales such as Italy, France and Mexico.Erin has had the luxury of designing events for three presidents, several celebrities and thousands of happy clients.As the former VP for the venerable HMR Designs in Chicago, Erin is humbled by what flowers have afforded him to do and to see. Erins skills have placed him on the stage at event symposiums such as The SpecialEvent, CaterSource, and Bizbash.In 2019 he opened up an office in Upstate, Rochester New York, his hometown.

Erin McDonald and his team brought our wedding floral dreams to life. Erin is extremely organized, professional, communicative, and talented beyond belief. I’m not the most artistic person in the world, but I know what I do and don’t like. Erin was able to take my vague ideas and direction and execute beautifully. When we walked into our reception, we were completely blown away with what Erin and his team were able to create. Our floral arrangements were fresh, vibrant, elegant, and arranged with so much attention to detail and taste. They were truly the most visually stunning florals we have ever seen. Our guests still cannot get over what they created for us. Easily the best floral team in Rochester and beyond. An absolute pleasure to work with and true artists. We highly recommend Erin McDonald Co. for any event, and cannot wait to hire Erin and his team again in the future.
Lauren and C., 3 years ago
Bupp Woodworks & Designs - Flower Preservation 

5.0

  • Serves Gainesville, NY

I offer professional flower preservation services so you can save your wedding bouquet forever! Accepting fresh, dried, and artificial flowers from across the USA. Over 40 different keepsake options for every budget and style. I offer a wide variety of shapes and sizes including: •ring holders •necklaces •jewelry dishes •vanity trays •coasters •candle holders •ornaments •bookmarks •wine stoppers •pyramids •cubes •gemstones •bookends •large floral blocks •hexagons •arches •round wall hangings •standing circles •wood shadowboxes •large wood serving trays •clear acrylic serving trays •river tables and custom heirloom furniture

I had the pleasure of working with Tina at Bupp Woodworks and I am truly so happy I was able to! I gave her my wedding bouquet the day after my wedding. She was very responsive, flexible and kept me informed where she was in the process of preserving the bouquet. I picked it up today and I am blown away, along with everyone I’ve shown, with how it turned out! It’s truly a piece of art and they are so beyond talented! I absolutely love my serving tray and now I’ll have this beautiful keepsake to always remember and treasure that day!
Kimberly S., a year ago
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Rosemary's Garden Florals 

4.7

  • Serves Gainesville, NY for additional fees
  • Offer

My name is Rosemary Sammons and I would like to thank you for considering Rosemary's Garden Florals as your wedding florist. All my floral creations are composed of everlasting blooms that can resemble any flower in nature, but are made to last a lifetime. When you choose Rosemary's Garden Florals for your wedding, you can rest assured that each arrangement will be created with fine attention to detail. I am proud to offer my floral services for hand delivery in the state of Florida and secure shipping throughout the United States.

Awarded Best of Zola
Rosemary's Garden Florals was a dream to work with for our wedding day. From the start, they were extremely communicative, providing frequent updates and beautiful proposals that gave us confidence in their vision. On the day of, their floral arrangements truly exceeded our expectations - the centerpieces, bridal bouquet, arch decor, and cake florals were all absolutely gorgeous and long-lasting. We received so many compliments from our guests on the stunning florals that brought our wedding to life. Rosemary's Garden Florals was an invaluable vendor that helped make our special day even more beautiful.
Michaela P., a month ago
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Jenny Events 

5.0

  • Starts at $3,000
  • Serves Gainesville, NY for additional fees

We dream with you to create one of a kind atmospheres using floral, decor, lighting, details and texture. We listen carefully to your inspiration, understanding your events needs while elevating and personalizing the venue you fell in love with. From a guided concept to creation, we produce and provide all the pieces necessary to bring your dream + vision to life. Our design is always intentional and cohesive with the charm of the location. Our clients are stylish and tasteful, looking for details that are not only beautiful but inspiring. We work with local florists to craft a design team fitting for your wedding day.

Jenny and her team did a wonderful job making my unique, colorful vision a reality - Every descriptor I used for our bright hues, the movement I wanted in the blooms, and the ideas for their looking like they were growing right into the aisle and off the bars, Jenny took to heart and made happen. Her composure, communication, and professionalism made me worry the least about one of the most important elements of our day. Highly recommend for all your wedding floral and planning needs!
Kristina R., a month ago
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ROSE IMAGINATIVE 

5.0

  • Starts at $5,000
  • Serves Gainesville, NY for additional fees

If you believe in magic, you're in the right place! ROSE IMAGINATIVE is a floral, design, & event production company by Ray Roselia. We’re a one stop creative house for artfully designed florals & installations, carefully planned events, & perfectly executed creative projects. Based in Saint Paul, MN, we travel across the US & beyond! We design for weddings, events, brands, media, & creative projects large & small. Our speciality? Producing memorable events, artfully bold florals, & imaginative aesthetics that WOW.

I know it sounds cliché, but I would give Rose Botanical more stars if I could. Ray and her team are absolutely wonderful. They brought our vision to life. We told Ray what color scheme we wanted and a flower power funk vibe for our wedding. We gave the full creative authority from there. I am still flabbergasted with how everything turned out. The use of dry and fresh flowers, ceiling installation with disco balls, was amazing!!!!
Carly F., 5 months ago
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Paraiso Floral Design 

5.0

  • Starts at $3,000
  • Serves Gainesville, NY

Welcome to Paraiso Floral Design! We are more than just a wedding florist; we are your partners in creating unforgettable moments filled with love and gorgeous seasonal blooms. Our passion for sustainable floristry is at the heart of everything we do. We believe in the power of flowers to convey emotions, capture the essence of love, and transform spaces into enchanting wonderlands. Our floral designs are more than just decorations; they are storytellers. We carefully select each bloom, paying attention to colors, textures, and scents that will transport you and your guests to a world of enchantment.

Paraiso NAILED our wedding flowers! From the first meeting they really made me feel like they GOT my vision and on the big day, everything was gorgeous beyond my wildest dreams. The flowers were beautiful, and the team was so sweet and easy to work with. They really got our vibe and made our day extra special. Highly recommend them to anyone looking for a florist for their wedding day
Natalia, 10 months ago
GemHidden gem
Elizabeth And Leigh 

5.0

  • Starts at $7,000
  • Serves Gainesville, NY for additional fees

I want your wedding or special event to feel elevated, intentional , and totally you. Our designs are unique, bespoke, and will form the backdrop of memories to last a lifetime. I invite you into the creative process by getting to know you, your relationship, and your inspirations. Whatever your vision, I want to make it a reality.

Elizabeth & Leigh were amazing as our florist and wedding designer! We had a few bumps in the road figuring out our design early on, but once Morgan understood my vision, it exceeded all expectations. She provided a few vision boards to help build out what I was looking for, which was extremely helpful prior to the wedding day. The final execution was spot on. The flowers were stunning and the overall design was just beautiful. Morgan has such an eye for detail, and her creativity is unmatched. On the big day, everything looked even better than we imagined and we received so many compliments from our guests.
Brooke C., 4 months ago

Location flexible? Discover florists near Gainesville, NY

About wedding florists in Gainesville, NY

What's the average price range for florists in Gainesville, NY?

There are a number of different factors that influence the total cost of a wedding floral package, including the type of flowers you're using, the size of your bridal party, and amount of floral decorative elements at your wedding (don't forget gorgeous extras like ceremony arches). In Gainesville, NY, bouquets range from $100 to $400. Centerpieces typically range from $100 to $500. The minimum price for florists often takes into account the amount of effort and time required to pull together the creations.

Which are the most popular florists in Gainesville, NY?

Some of the most popular florists in this area include Forever Blooms, The Faux Bouquets and Something Borrowed Blooms.

What questions should I ask when booking a wedding florist?

Florists offer a range of different services that you'll want to ask about before you book. For example:

  • Do they offer rentals of structures and additional decor?
  • Can they create mockups or sample arrangements?
  • Will they assist with flower preservation if that's something you're interested in?
  • Is breakdown/cleanup included in the package?
  • What types of florists are in Gainesville, NY?

    What other Gainesville vendors will I need?

    What other florists are nearby?

    What other wedding services are nearby?